Dedicated website (here)
1 advert every day for a month in The Post ...
... selling a different message about Fairer Fares
Driver briefing session with 1000 driver manuals
10,000 customer guides to what’s changing and why; to be given out at customer roadshows and at travel shops
New on-bus fare vinyls (by entrance door). On-bus posters
90 Bristol City Council bus shelter posters
Promotion on social media – Facebook ...
... and Twitter
Press releases and press conference
FirstMail [that's email] to customers on the BSA [that's the Twit site] customer database
150,000 flyers showing the new zone map ...
... directing customers to the fares website (here)
It all leaves fbb breathless! But two questions remain:-
Will it work for Bristolians? Will Brizzle locals feel more positive about their oft-maligned bus company?
This crept out of its snuggly Bridport depot for an 0638 departure; so, presumably, a precaution against high winds on the exposed hills twixt there and Lyme Regis.