Forthcoming Book Review
Monday 28 June 2021
Ben Colson was a Stagecoach boy for many years, then left the comforts of uncle Brian's leadership to start his own bus company in North Norfolk. Norfolk Green was hugely successful with improved services and a very clear corporate identity.
Ben has written a book, and thanks to author Keith Shayshutt, fbb has a copy to review, seen below posing on the old bloke's tidy coffee table.
The problem with Colson's self-published oeuvre is that it is packed full of words; it is not a compendium of pretty pictures of buses. So it will take your author some time to read it - there is a "Rebus" to finish first!
So thanks for the book and the opportunity to write a review which will follow in due course!
Flagging It Up
Stagecoach, as the major operator, has a contract with Northampton Council to maintain bus stops and the information available thereat within town and around. Alan is really excited to report that shiny new flags have appeared in his territory, namely Duston to the west of the town centre.
Actually he thinks they are sticky backed plastic stuck back on the existing flags, Blue Peter style.
The first he noticed were on Main Road and Ryeland Road ...GREEN) and 5 (PURPLE). As you might expect, having been installed by Stagecoach, these stops show Stagecoach routes 15 and 15A (PINK) which do not go that way at all!
Well done, Stagecoach.
Alan also points out that Old Duston, viewed c/o Google Earth, doesn't look very old at all.
Then there was this bus stop flag backed stickily at Northampton station.
These services run to the eastern District of the town ...YELLOW on the Stagecoach network map. There is nothing yellow at the station.
However you look at it, for a so-called high quality national bus company, it is VERY POOR INDEED. As Alan opines, "If bus companies don't know where their buses run, what hope is there for the population that wishes to use them?"
But with their weedy new liveries, what do you expect?
Alan has contacted both Stagecoach and Britannia Bus (of invisible service 34 fame) and waits replies with eager anticipation.
Printed Publicity - On Paper - Really?
One of the developments brought about by the need to do something to get folk back on the buses after HMG has warned people of their inherent viral danger (almost certainly non-existent) is the arrival of bus publicity that isn't simply "all on-line".
The latest is from new-logo Cardiff Bus.
On a similar theme we nip northbound to Manchester ...
It is good that the company has chosen to go for the wider coverage in a "throw-away" journal (cheap advertising?) which might be even better were it to go "mainstream"!
And talking of Publicity Matters, tomorrow we travel even further north to to the land of thistles, midges and haggis!
Next Publicity/Technology blog : Tuesday 29th June