Dunn-Line was based in Nottingham, England, with services throughout Nottinghamshire operated from depots in Nottingham and Tuxford. The company was also a large operator of National Express services and its coaches could be seen throughout the UK on scheduled express routes.
In March 2006 Dunn-Line was sold to Veolia Transport.
The Dunn family went on to run various aspects of Rotala and Yourbus. Veolia sold its Nottingham bus and private hire coach operations to Premiere Travel ...
... in January 2011, along with between 30 and 40 vehicles. The following month, its National Express coach work from the city passed to Yourbus.
Veolia had grown by acquisition with the aim of becoming a national "force" in public transport, but found that it was not the money making machine they had expected and rapidly disposed of its operations, returning to the safer field of emptying the bins. Premiere expanded rapidly in the "Greater Nottingham" area with a substantial amount of aggressive competition (hence the free bus to Cotgrave, above). Unsurprisingly Premiere went bust!
In 2009, former Dunn Line GM Scott Dunn started YourBus.
It began with Local Authority tendered work plus National Express contracts acquired from the "old" company. The next development was to start competitive copy-cat services on routes that were hitherto the prerogative of Nottingham City Transport (NCT). It began with "Orange Line 36" tagged "yourcity36" ...
... but later changed to YourBus Y36 ...
... possibly under legal pressure from NCT under the "Passing Off" legislation. Orange Line 36 looked too much like an NCT service. This was followed by Y4, Y5 and Y28, again near copies of the NCT or Trent versions. Y4 and Y28 died in 2016 with Y36 closing earlier this year. Y5, linking Nottingham and Derby, remains.
In late 2016 services 20 and 26 started ...
And it won't be Arriva who have the resources to stand the losses, should they so choose.
Our total number of buses on the route has now doubled to 16 an hour. But Derby Council Leader Ranjit Banwait ...
In steps Arriva to "respond" to the Your Bus onslaught on it profits with ... Tada! ...
As an aside, Arriva has managed to cloud the issue by combining 1. 1A and F1 in to a gloriously off-putting comprehensive timetable on-line.
Does this silly competition help the cause of public transport? Absolutely not!
Maybe next will come an even more aggressive and desperate fares war, but, in the end, it does not take much prophetic skill to map out the future.
Tomorrow, returning to sanity, we explore an Identity Crisis.
Next airport blog : Friday 22nd September
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