Firstly of note is that he routes from Oxford (Stagecoach X30 and X31) have gone Gold as S8 and S9 respectively.
fbb was able to photograph the vehicle on its return ...
But the real problem is that 38s run "through" on to parts of the 32 complex ...
In all these cases, wondrously watched at Wantage between 0830 and 0940 on Thursday last, the problems of using buses emblazoned with route branding become obvious.
If the branding is inconsistent because the right vehicles are not available, or inconsistent because operational factors take branded buses onto "wrong" routes, then is the whole idea of branding not fit for purpose?
Generally speaking Joe public cares little for the colour of his bus. He wants it to be clean, on time and driven by a friendly and helpful member of staff.
Are there any statistical studies that show that applying a brand alone brings extra passengers.
Here is one of fbb's favourite brands.