Understanding The Value Of Branding?
Sunday, 12 March 2023
One of the pleasures of modern bus travel is the development of bright and cheerful brands, sometimes for smaller local networks, sometimes for routes or groups of routes. The cynical will tell you hat Mr J Public just wants his bus to come on time and cares nothing for its colour!
But there is evidence that brands, particularly when part of some good printed publicity, can increase awareness and ridership.
Apparently it is all about Creating Desire.
So here is a bright and cheerful bus on the now split trunk route 700 that runs (in bits) between Portsmouth and Brighton.
But look closely ...
Whilst it may be necessary to use an unbranded bus on a route if repairs and maintenance overrun, surely it simply defeats the object of branding to put an obviously wrong brand on a differently branded route?
Both brand soon become meaningless.
Winderful Wellingborough Weekend
Here is the full list, correct as of today.
Saturday 1st April
GRP794L Bristol VR United Counties
RBD111M Bedford Willowbrook United Counties
H654VVV Leyland Olympian Stagecoach United Counties
GRP260D Bristol MW United Counties
JVV267G Daimler CVG6 Northampton Corporation Transport
R372LGH Volvo Olympian
M1OCT Volvo Olympian Delaine
A Vehicle from the The Eastern Counties Group
Sunday 2nd April
GRP794L Bristol VR
RBD111M Bedford Willowbrook
OVV59R Ford Duple United Counties
RP692 Bristol KS United Counies
H654VVV Leyland Olympian
JVV267G Daimler CVG6
VV9146 Crossley Northampton Corporation Transport
CBD778K Bristol VR United Counties
R372LGH Volvo Olympian
FNV557 Leyland Tiger PS2
HTA844N Leyland National
KAD359V Leyland Leopard
SDD146R Leyland Leopard
A vehicle from the The Eastern Countiesn Group
VV 9146 is a real beauty ...
And back in its original National Express stripes, it will appear on 2nd April at Wellingborough. Small world.
Effusive thanks to Isle of Wight Alan for sending Westbrook Travel pictures - again! fbb's filing system fails - again!
Chaotic Consideration of Cringleford - P.S.
Yet again "It's all on-line" becomes "It's all out-of-date".
Why is this stuff not removed from the interwebnet?
Answer : laziness and incompetence!
Thankfully, First Bus Network Norwich web site IS up-to-date. No doubt the knowledgeable when browsing enquirer would be astute enough to reject anything but First's latest information.
But a casual searcher could all too easily get into a mess.
Here is he current leaflet map extract ...
There are other excitements at Norwich which will doubtless feature later.
Re-Organise : Re-Brand : Re-Livery
Readers may remember that Thalys, premium trains originalky running between Paris, Brisseks and Amsterdam ...
Once upon a time the premium trains from Amsterdam to Paris were branded TEE ...
But now comes news that both Thalys and Eurostar have been re-branded or, perhaps better, had their brands "refreshed."
Here is Eurostar as originally labelled ...
Ot maybe they will never notice.
Meanwhile Thalys remains red; and used to look like this.
The new look is dazzling in its originality (NOT) ...
Scintillating Sidmouth Signage
It is at the end of East Street, at this point just a pedestrian walkway leding to car parks.
fbb suspects that, for some obscure reason hidden in the dark and impenetrable depths of legality, it is a very short cycle lane!
Daft or what? Meaningless or what?
Home To Roost!
VERY memory endowed blog readers may remember fbb's paeon of praise for author and preservationist L T C Rolt. In that blog your aged author recounted his early experience in the rigours of teaching at a school in Sheffield.
It is not to much of an exaggeration to say that the prayer and Tom Rolt's book saved his career!
So why the "repeat" blog?
An email arrived in Friday asking if fbb would give his permission for the incident to be included in a forthcoming (2024) Biography of Tom Rolt. fbb agreed, of course.
fbb suspect that the author's line will be less to do with fbb's career in education and more to do with the compelling writing of one of the best railway authors there ever was.
fbb is looking forward to reading the whole book!
Probably a bit more Norwich tomorrow.
Next Heartsease Happenings blog : Monday 13th March