Each of the main NSE routes had at least one train available for the launch.
The book's authors were Chris Green ...
The NSE clock ...
But the big PR change was to paint all the station "streetlamps" red as fast as possible; even those that had recently been replaced by aluminium poles "to save money". At first ridiculed by the media, this was a really clever move. It showed, as Chris Green was wont to say, that NSE was a "railway in a hurry".
Punctuality was improved by using a mixture of staff training and infectious enthusiasm. The book quotes impressive figures.
As the weeks passed it was the publicity which began to excite both media and passengers alike.
The network card ...
If you want to seek out some of these NSE artefacts still in daily use, you could start with the NSE Society's "Survivors" web site (here).
And for another bit of delightful nostalgia; you can download or view a computer re-creation of the NSE clock complete with clunks! (here) And a real one changing at midnight.
Back to the Todmorden Curve tomorrow.