Posted on March 31, 2014 by Stephen Irvine
Following on from last year’s double win at the User Experience UK Awards, our new website has enjoyed more success after picking up the award for best Mobile Solution or Application at the inaugural International Design for Experience Awards.
Of course, database and journey planner design geeks will enthusiastically talk about the need to offer users the fullest amount of information. An enquirer might enter Watford Station when he really meant Watford Junction or Watford High Street, they claim. This is just about possible; but typing in Watford for Garston, North Watford or Croxley is extremely unlikely. An enquirer with such a parlous knowledge of where he wants to go is unlikely to be using a journey planner.
And clever people will also explain the poor performance of TfL's journey planner baby on its fringes by explaining that this area is not in London (which is why many of the locations are labelled "London" of course) and therefore cannot show every possible Watford location correctly. This is unmitigated tosh. The problem lies in over-reliance on technology and lack of use of human brain. fbb's second mantra comes into play, "never let the technology tail wag the information dog."