In 2010, frequencies were reduced for the Solent cities and a third service was added from Bournemouth.
Then, overnight to Glasgow:-
Iconic coach services set to provide overnight service between Glasgow and London. The world’s most famous bus brand, Greyhound, will begin operating in Scotland from January 10 it was revealed today.
Also in that year the First Cymru "Shuttle" between Swansea and Cardiff was added to the brand. The overnight service from Glasgow to London came in 2011 and went, together with everything except the South Wales operation in 2012.
Then amidst much razzamatazz the Welsh Greyhound started running to Bristol and Bristol Airport.
Then in mid-March 2015, the Airport extension was withdrawn, leaving the service back where it was originally, as Swansea to Cardiff only - just like the good old days.
"NX1" means that passengers "should" pre-book. Does that mean "must"? If so why doesn't it say so? Is there a NatEx booking desk at Bristol Airport? "p" means "pick up only". In the other direction "set down only" is note "e".
Which begs the question. If First couldn't make it pay, how will National Express succeed? We know that contract rates for NatEx are very "tight" but a more frequent service for less passengers (i.e. no intermediate customers) does seem a dodgy business plan! Or does fbb smell an "off the record" deal? Time, as usual, will tell.