The award winning Sheffield Bus Partnership has promised much and, to be fair, has delivered much. For passengers, many fares have come down; for First and Stagecoach, passenger numbers have increased. The general view is that profitability and reliability have also increased which is good news for everyone concerned.
What is needed is a complete re-think of printed publicity with less emphasis on complex (and expensive?) technology and more on the human brain. Once upon a time First used colours and the "Overground" brand but the scheme has faded gently away. Glasgow's simpliCity has recreated something similar with some success.
So, a suggestion for the Partnership; too late for this change but a opportunity for the future.
A For First : Consider simple branding for groups of services as in this very "rough and ready" diagram for the revised 81, 82, 84 and 85.
Stick a vinyl on the side of the vehicles ...
B For TSY : Get someone in to draw useful maps! fbb, like Charles Dickens' Barkis, ...
Something needs to be done; nothing positive has happened in the last two years to fbb's knowledge. But will anything ever change?