Opening in 2016, Seaton Jurassic will be the Jurassic Coast’s newest and most exciting visitor experience.
At Seaton Jurassic you’ll go on a journey through time, over land and underwater, to worlds familiar and alien. You decide where and how far to go!
But perhaps there is a clue to First's policy in their current on-line X53 publicity?
First has launched a Jurassic Coaster app which is available through the Google and Apple app stores. It provides text and audio commentary to accompany your journey on the X53 service along the Jurassic Coast, a World Heritage Site
Nice App; pity there soon won't be any buses worth catching west of Lyme Regis on which to enjoy it!
Here are just a few ideas to make things better for everyone; including First's piggy bank.
1 Restore a two hourly frequency west of Axminster immediately and PROMOTE the service; yes even in "winter". There are still visitors around right up to the October half term and they are looking for things to do. There was a confusing (£14? £15?) ticket offer on the summer leaflet with the fact that it was for a family in small print.
3 Stick some Jurassic Coast vinyls on buses for the 157 (Exmouth to Sidmouth) like there used to be ...
4 Improve the signs/publicity at Exeter, Axminster, Honiton, Dorchester and Weymouth Stations.
5 Create a Jurassic Coaster rover ticket for Summer 2016. fbb was very impressed with the marketing and plain good value of his £32 three-days-in-seven deal on Dartmouth Train, Boats and River Bus so why not something similar?
Train Exeter to Axminster
Train Exeter to Exmouh
Train Weymouth to Dorchester
Bus Portland, Weymouth, Dorchester
Bus 20 (Honiton Seaton)
Buses X51 and X53
Buses 885 and 899
Buses 52A and 52B
Seaton to Colyton Tram
Mendip Mule Open Topper
6 Ensure that the various deals are promoted on South West Trains timetable leaflets and booklet; all bus operators' leaflets in the area, not just the "included" services and in the East Devon timetable book. First Bus might even consider working with First Great Western to promote the deal.
Sorry; that last proposal is just fbb being very, very silly! It's simply an impossible dream.
7 Have BIG posters in as many suitable sites as possible. (See 6, above)