See "First Fights on Four Fronts [Part 1]" (read again)
Southampton versus Bluestar
Needless to say this has not gone down too well with the incumbent operator.
Rethink : On 11th October First introduce a new service to Hythe in direct competition with Bluestar and well into the traditional Bluestar area.
Solent Blue Line begat Bluestar and so, what goes around comes around!
Plymouh versus Plymouth Citybus
Response : First start a new service to Ivybridge in direct competition with Plymouth Citybus
And one final thought. Who will be paying for all this excess capacity during the aggressive competitive phase? Not just the residents of the Dearne Valley, Ipswich, Southampton and Plymouth, unfortunately. In the end we all dig into our not-very-full pockets with higher fares nationally as the various companies seek to balance their books and provide their shareholders with attractive dividends.
Is competition in public transport really a good idea?
fbb will keep an eye on these developments and report in more detail where appropriate.