Cunningly, fares vary according to distance and are reduced for more than one person making the same journey. Generally prices are cheaper than a taxi, but a lot more expensive than a conventional bus.
Firstly, it uses a fixed route; but as all journeys have to be pre-booked, it will, presumably, miss out bits where there are no customers.
The route ends on Charlton Road, Erith ...
fbb was able to "sample" possible journeys without downloading the App and inadvertently spending money on journeys he would never use. Oddly, a trip from Kempton Road to Abbey Wood ...
And for those with better knowledge of Red Bus routes than fbb, this Cartlon Road is served by London Buses B12 ...
So Ford's Chariots do impinge on "normal" bus services, but whether they actually extract any significant revenue therefrom is, currently a matter for speculation.
Without the App, fbb could not find any prices, but, again, they are claimed to be cheaper than a taxi but, obviously, more expensive that a "proper" bus.
Ford's operation is present in a number of USA cities and, presumably, the aim is to make a profit.
Tomorrow we move to another experimental demand responsive service which started last week in Bristol, and it involved the normally risk-averse First Bus.
Several services (notably in Doncaster) do not run on Mondays at all.